La Prairie is proud to collaborate with The Sapphire Project in support of protecting our oceans

La Prairie is a leader in the world of premium skincare and a pioneer in cutting-edge cellular science. The skincare House elevates science to an art, pushing the boundaries of innovation with rare, precious and potent ingredients. Headquartered in Zurich, Switzerland, and with a growing presence in over 70 countries worldwide, La Prairie has built a legacy of excellence since its inception in 1978, sharing a uniquely Swiss perspective that combines audacious innovation with Swiss precision. The House looks to the future with fresh eyes, continually seeking out ways to combine dynamic growth with mindful, entrepreneurial and responsible business practices.

La Prairie is reimagining the future of luxury, aiming to positively impact the environment and society, so that we can contribute to a more beautiful tomorrow. We commit to reduce our carbon impact, use resources wisely, accelerate innovative and sustainable solutions, advance diversity and inclusion, and support community engagement in the areas where we operate.

La Prairie cherishes its connection to nature and is dedicated to safeguarding it for future generations. The House uses 100% Swiss-farmed caviar in its skincare formulations while also supporting the protection of endangered wild sturgeon, paying homage to the origins of caviar. In collaboration with the International Union for the Conservation of Nature (IUCN), La Prairie contributes to the protection of these precious fish and their aquatic habitats.

Additionally, in partnership with the World Sturgeon Conservation Society (WSCS) and the Aquaculture Stewardship Council (ASC), La Prairie has co-developed a responsible farming standard. This standard addresses environmental, ethical and social considerations, including a healthy habitat for the sturgeon, biodiversity and water conservation, and human rights.

From its home on the Swiss Riviera, La Prairie remains committed to a future where luxury and sustainability coexist in harmony.

Acknowledgement of Country

We acknowledge the Aboriginal and Torres Strait Islander peoples as the first inhabitants and the traditional custodians of the lands where we live, learn and work. We pay our respects to the Elders past, present, and emerging, for they hold the memories, the traditions and culture.